Branding Hunt for Men's Beverage Sticks

[ideagirl]

Branding Hunt for Men's Beverage Sticks

by ideagirl » Sun Feb 10, 2008 7:41 am

ideagirl

Green Belt

 

Posts: 248

Joined: Mon Jun 18, 2007 5:16 am

I know- what a weird name- beverage sticks! They are powdered mix cylinders designed to be poured into water- like the Crystal Light sticks.
Except they want to target men ages 22-35.

This is a Marketing Hunt being run by www.bigideagroup.net
Top prize is $20,000. They are looking for the full package- name,
product, positioning, packaging, marketing strategy, etc.

so what would men 22-35 like to drink in their water? I don't have a clue!

Top