I know- what a weird name- beverage sticks! They are powdered mix cylinders designed to be poured into water- like the Crystal Light sticks.
Except they want to target men ages 22-35.
This is a Marketing Hunt being run by www.bigideagroup.net
Top prize is $20,000. They are looking for the full package- name,
product, positioning, packaging, marketing strategy, etc.
so what would men 22-35 like to drink in their water? I don't have a clue!