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Branding Hunt for Men's Beverage Sticks

Postby ideagirl » Sun Feb 10, 2008 7:41 am

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I know- what a weird name- beverage sticks! They are powdered mix cylinders designed to be poured into water- like the Crystal Light sticks.
Except they want to target men ages 22-35.

This is a Marketing Hunt being run by www.bigideagroup.net
Top prize is $20,000. They are looking for the full package- name,
product, positioning, packaging, marketing strategy, etc.

so what would men 22-35 like to drink in their water? I don't have a clue!