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Mark Reyland wrote:
Pass the Ketchup....Please
This article was brought to my attention yesterday (Thanks Carrie) and as I read through it I was not sure I should post it. You may find that odd, but this is the exact "worst case scenario" some inventors legitimately face and often fuels the paranoia of our industry. However, it's also the scenario inventors often contrive when they feel they have been wronged but may simply not understand the process large companies use for taking products to market. That being said, you decide if David was wronged, or was there more to the story....
By David Ashenfelter, Detroit Free Press
ROSEVILLE, Mich. — David Wawrzynski says H.J. Heinz ripped off his concept for a better condiment package without compensating him.
So now he's putting the squeeze on the ketchup giant.
"They took my idea," Wawrzynski, 40, of Roseville said this month after suing Heinz in Wayne County Circuit Court for breach of implied contract and unjust enrichment.
He said Heinz rolled out its Dip & Squeeze ketchup container in February, two months after telling him it was no longer interested in his Little Dipper creation, whose key innovation was allowing users to dip food into a packet.
Wawrzynski said he had met with Heinz executives at the company's headquarters in Pittsburgh in 2008, exchanged calls and correspondence with the company and even was asked to produce 100 samples of his invention to test on a focus group. Then the company backed out. Heinz spokeswoman Jessica Jackson said Wawrzynski's suit is "groundless and has no legal merit."
The lawsuit is reminiscent of the one a pair of Grand Rapids T-shirt makers filed against Taco Bell in 1998 for co-opting their idea to build an advertising campaign around a talking Chihuahua. In 2003, they won a $30 million jury verdict against Taco Bell.
Wawrzynski said his flash of brilliance happened in the mid-1990s while watching a customer in a fast-food restaurant open a ketchup package with her teeth.It was disgusting, Wawrzynski said."Do you have any idea how many people handle those packets?" he said. "They're covered with germs."
So, Wawrzynski (pronounced War-zin-ski), owner of Wok to You, an online food delivery service for Detroit-area Chinese and Thai restaurants, said he decided to invent a better condiment package. The result was the Little Dipper, which he designed to be easier to open and less messy than standard condiment packets, with the added benefit of letting users dip food into the packet. Wawrzynski said he got a patent for the Little Dipper in 1997, but got sidetracked with his delivery business before pitching the idea to H.J. Heinz in 2008. The company bit, he said. In June 2008, he said, Heinz asked him to produce 100 samples of the container for testing by a focus group. But before he had the samples made, Heinz cut off contact with Wawrzynski, saying it wanted to proceed with its own idea, he said.
Disappointed, Wawrzynski said, he temporarily shelved his project.
In February, Wawrzynski said, friends and relatives called to congratulate him after watching a host on ABC's "Good Morning America" demonstrate Heinz's new Dip & Squeeze condiment package, which Heinz touted as a "true packaging breakthrough." Alarmed, Wawrzynski said he got on the Internet to find out what was going on. Although he quickly discovered that the Heinz's package was shaped differently than his, he said the Heinz container was based on his dipping concept.
On Oct. 5, attorney Gene Boyle Jr. sued Heinz in Wayne County Circuit Court on Wawrzynski's behalf. "Heinz took what David Wawrzynski brought to them and used it for their own benefit," Boyle said. Heinz, which insists that it did nothing wrong, said it plans to roll out its new packages soon at fast-food restaurants.


Mark Reyland wrote:
Let's Write a Book!
Okay, so we always talk about reading inventing and product development books, but now we want to talk about writing one – an Inventor’s notebook.
We see it time and again, Inventors rushing off to buy patents and legal documents to protect their new found innovations. Spending thousands of dollars when all they may need to spend is $2.95 on a simple notebook.
The “Inventor’s Notebook” is a simple device used by professional inventors and armatures alike to record the details of their innovations and establish a date and time of its creation. Since the US is a first to invent system of patent law it’s not as important to rush off and file a patent as it is to adequately establish the date of your invention. The inventor’s notebook can do that legally for you if you follow the proper steps.
The book itself – This should be a bound notebook where any removal or addition of pages is obvious.
The Pages – Document your innovation using text descriptions, hand drawn illustrations, and notes to convey the overall design and full workings of your innovation. Document this information on as many consecutive pages as you like and number them 1of4, 2of4 …..and page 1, 2, 3…. If you need to later add information further back in the book about that innovation then simply reference the earlier page numbers.
Witnesses – Have your innovation pages signed by two disinterested parties. Not that they don’t care, just that they have no financial or legal interest in your innovation. Don’t use family members if you can avoid it.
Your Signature – In addition to initialing each page with the date, have your signature notarized by a legal notary on the last page of each innovation in your book.
Use a Pen – It’s fine to do sketches in pencil, however use a pen for the description and signatures.
Do a patent & market search when you first get your idea – but please don’t run out and get a patent on every idea you think is your next big invention. Use a notebook to record them properly and after some time and research you feel the idea has legs then take your notebook to a patent attorney and go from there.
Remember it’s your family’s money you are gambling with, they will respect your inventing efforts if you do it responsibly.




