I saw a commercial the other night with a product just like yours.
I believe they called it connector stop.
Was that your product
If that was you, please let us know the story
This is what Inventors on this website need to know How & What
you did to Make & Get
your Idea/Invention into the marketplace.
I have yet to see a product like ours in the marketplace ... I'd love to know exactly what you saw ... Kinda curious.
Fred_Heys wrote:Head Jerk,
I would agree that a name change is do. The images and descriptions sell the product. Reverse engineer your name....If I went to my group of 7 design engineers and put on the board "Jerk Stopper" and ask them to describe a product, I would get answers ranging from pepper spray to spy devices. One thing I used in the past that may work here is the word "safety" in the new name. (laptop safety device, Cord Safety device? )
Maybe, until your brand is out, find "search terms" that people type in to find a product like yours.
Good Luck and Good Product (it's all marketing now)
Hi Fred . . .
You know "we" went round and round about "the name".... And with more than a couple of informal focus groups we still couldn't come up with a "short" catchy name for the product. The closest we got was "Cable Retention Device" or CRD or Laptop Cable Retention Device. Quite a mouthful.
Now, with more than 100 PC repair shops and Laptop resellers we are finding that there is very little negative to the name. Of course these "people" are in the business and not the great unwashed masses that we need to buy the product.
IT guys and repair shops don't seem to care what it's called as long as it works.
We've offered to rename the product for some of the electronics chains that we've pitched ... They seem to think the name works fine. Time will tell.
1. Regional Electronics chain #1 has signed an agreement and should be issuing our first (store fill) PO this week.
2. Regional Electronics chain #2 will be making a go/nogo decision next week. (fingers crossed).
3. Product is scheduled to be "up and running" on 3-4 "large" ecommerce sites this month.
4. Close to putting together a "deal" for distribution into Campus bookstores.