- White Belt
- Posts: 6
- Joined: Tue Jan 11, 2011 9:44 am
Seven years ago, I embarked on a journey that I felt without a shadow of a doubt would result in more than just personal accomplishment and gratification.
Out of love for the cartoons I watched on TV growing up as a kid and my fascination with how children reacted to them -- I set out to create my own unique characters. With collaboration from professional graphic illustrators and many tweakings later, I finally had a finished product...four adorable product characters.
Throughout the tweaking years, and after many sleepless nights of brainstorming one thing seemed to lead to another. Before I knew it I had envisioned and developed a children's product line. My characters had potential beyond what I had originally dreamt. With a children's board game, a drawing tablet, educational material, several book concepts, and ways of licensing on hand I set out to expose the ideas.
Then, the economy tanked. Foreclosures, unemployment, golden parachutes, and Bankers acting like Scrooge were the headline news. Doors were slamming on my face quicker than I could say "Hello, my name is...".
But, I haven't been deterred or discouraged. And in a way, the economy tanking has actually helped with my marketing strategy. Going the cautious, methodical, and least expensive route to test the market makes the most sense.
I've learned some valuable lessons along the way meanwhile. I've learned that regardless of how good an idea you have; regardless of how hard you've worked; regardless of how well written your business plan is; or regardless of how many friends you have (or think you have)...without impeccable credit you're pretty much on your own! I've also learned that there is a common theme among investors (If it's not tech related or will generate quick profits..we want no part of it). What few people I've approached are simply not eager to gamble their money on an idea without really quick high yield profits. Where are the medium to long term investment investors?
I remain optimistic and sense that "Patience" will prevail. Yes, it's still a bit unsettling to know I've devoted all these years to develop what I have and still have no means of bringing them to market. But I'm confident that'll change.
To be continued...