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Grabbing Media Attention - Work Group?
by Michelle » Mon Jun 04, 2007 8:11 am
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Michelle - Black Belt
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I posted this in general discussions, but thought it worthy of posting here as it really only applies to inventors with ideas that are futher along and perhaps on the market. Here's the post:
* * * *
I was just having a conversation with Bottle Sling Guy in the blog comments and decided I liked the idea so much, I should post it here in the forums to see if we can get something going.
I think someone should lead a work group on how to get media attention for this site and our inventors on a practical level. I had suggested Bottle Sling could be a lead on it or anyone else willing to try to do something fun and creative.
How can we leverage InventorSpot and the inventions of our inventors to get some press coverage going for us. How do we become the hot story or even a story on TV and radio and print?
I would really think about pitching a story to media of perhaps inventors with good ideas rejected by American Inventor and what they are doing without the American Inventor show or something like that? or joining together on this site to create their own buzz?
Get a story pitch angle that will work, round up volunteers and pull together a media list, and let's see what we can do with this?
Perhaps different pitches for different media?
Example, how do we get on Howard Stern? What inventors, what story can we use and how can we get it done?
NPR, what's the story, who are inventors leading that effort, how do we get it done?
You want someone to look at your invention, but not sure how to do it? Wel, how about working with a team here to get attention for all the inventors on our Invention Gallery.
Can we pitch Ellen and ask her to feature American Inventor show rejects? And actually show her some really great invention ideas?
Maybe 10 Coolest American Inventor rejected Inventions?
Come on folks, there is going to be some media interest with the show going on. Can we work together to leverage that?
Who is interested in leveraging media interest to try to get a story on them, on select inventors on the site, to get attention for all the stuff in our Invention Gallery?
* * * *
I was just having a conversation with Bottle Sling Guy in the blog comments and decided I liked the idea so much, I should post it here in the forums to see if we can get something going.
I think someone should lead a work group on how to get media attention for this site and our inventors on a practical level. I had suggested Bottle Sling could be a lead on it or anyone else willing to try to do something fun and creative.
How can we leverage InventorSpot and the inventions of our inventors to get some press coverage going for us. How do we become the hot story or even a story on TV and radio and print?
I would really think about pitching a story to media of perhaps inventors with good ideas rejected by American Inventor and what they are doing without the American Inventor show or something like that? or joining together on this site to create their own buzz?
Get a story pitch angle that will work, round up volunteers and pull together a media list, and let's see what we can do with this?
Perhaps different pitches for different media?
Example, how do we get on Howard Stern? What inventors, what story can we use and how can we get it done?
NPR, what's the story, who are inventors leading that effort, how do we get it done?
You want someone to look at your invention, but not sure how to do it? Wel, how about working with a team here to get attention for all the inventors on our Invention Gallery.
Can we pitch Ellen and ask her to feature American Inventor show rejects? And actually show her some really great invention ideas?
Maybe 10 Coolest American Inventor rejected Inventions?
Come on folks, there is going to be some media interest with the show going on. Can we work together to leverage that?
Who is interested in leveraging media interest to try to get a story on them, on select inventors on the site, to get attention for all the stuff in our Invention Gallery?
by Scrupulous » Mon Jun 04, 2007 10:23 am
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Scrupulous - Black Belt
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Those are great suggestions, Michelle, and they need many more members participating in this forum to get them off of the ground. Speaking of the Invention Gallery, where are all those members?
It's almost as if they're just riding on the backs of the ones who DO keep the forum going. It would be nice if they were all somehow obligated to contribute something to the forums. I'm not talking about people who will join this site in the future. I'm talking about the 500 or so, who have been enjoying the free advertising the whole time, without having ever posted a single message in the forums.
Maybe they just aren't clever enough to realize yet, that their own projects will benefit much further, as a result of a collaborative effort. I don't blame them for not having recognized the potential of doing that. But, would you want those same people to determine the success of this website, in effect?
No, there must be some way to get them to participate here...some fair trade-off for all the free exposure. If we put our heads together, we ought to be able to come up with a good way to get them to contribute. There's gotta be some way...
Because, once you get a critical mass of creative individuals all working around the very things you are suggesting, they will be realized. That's pretty much a guarantee. The question is, are you ready for that, Michelle? There is no telling what will get accomplished for you, when you can allow yourself to act on the more practical approaches. And, if they can't be applied to the members already registered here, how would you expect to be able to apply them to new members?
Hardball can be a very exciting game...
It's almost as if they're just riding on the backs of the ones who DO keep the forum going. It would be nice if they were all somehow obligated to contribute something to the forums. I'm not talking about people who will join this site in the future. I'm talking about the 500 or so, who have been enjoying the free advertising the whole time, without having ever posted a single message in the forums.
Maybe they just aren't clever enough to realize yet, that their own projects will benefit much further, as a result of a collaborative effort. I don't blame them for not having recognized the potential of doing that. But, would you want those same people to determine the success of this website, in effect?
No, there must be some way to get them to participate here...some fair trade-off for all the free exposure. If we put our heads together, we ought to be able to come up with a good way to get them to contribute. There's gotta be some way...
Because, once you get a critical mass of creative individuals all working around the very things you are suggesting, they will be realized. That's pretty much a guarantee. The question is, are you ready for that, Michelle? There is no telling what will get accomplished for you, when you can allow yourself to act on the more practical approaches. And, if they can't be applied to the members already registered here, how would you expect to be able to apply them to new members?
Hardball can be a very exciting game...
by Michelle » Mon Jun 04, 2007 11:40 am
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Michelle - Black Belt
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- Joined: Wed Oct 11, 2006 7:27 am
I think you bring up fa few interesting points. I'll do each by separate post as I hate these super long posts.
I wonder in the Invention Gallery, where we do not want to precondition postings in the gallery with posting in the forums, we can profile the X most prolific and valuable commenters another way?
Perhaps giving premium placement on the second page of the invention gallery after the star inventors or else perhaps do a monthly posting on the most active inventors on our site? with a little bio about them?
I think I like the first page of the site promotion idea myself.
Perhaps a Most Valuable Players This Month type of posting?
I just don't want stupid comments made for the sake of the benefit though. How would we handle that?
Will you be moderator for this vein of discussion and propose something?
So basically, how do we get more inventors actively involved on the site, especially the ones posting for free in our Invention Gallery?
I can get an email list together for all the inventors in our Invention Gallery and we can let them know what we are offering once we come up with it?
I wonder in the Invention Gallery, where we do not want to precondition postings in the gallery with posting in the forums, we can profile the X most prolific and valuable commenters another way?
Perhaps giving premium placement on the second page of the invention gallery after the star inventors or else perhaps do a monthly posting on the most active inventors on our site? with a little bio about them?
I think I like the first page of the site promotion idea myself.
Perhaps a Most Valuable Players This Month type of posting?
I just don't want stupid comments made for the sake of the benefit though. How would we handle that?
Will you be moderator for this vein of discussion and propose something?
So basically, how do we get more inventors actively involved on the site, especially the ones posting for free in our Invention Gallery?
I can get an email list together for all the inventors in our Invention Gallery and we can let them know what we are offering once we come up with it?
by Michelle » Mon Jun 04, 2007 11:46 am
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Michelle - Black Belt
- Posts: 1529
- Joined: Wed Oct 11, 2006 7:27 am
In terms of having a critical mass for impact, I think we probably already have that.
Frankly, all you need are probably three inventors with interesting products that really want to get some media exposure that have good enough inventions to be interesting to media so we'd have inventor stories to pitch and then come up with the pitch angle and strategy, don't you think?
Even participation in this thread could become an interesting human interest story given to the right media person.
ANYONE here have any public relations or media expertise or know someone who would help us out with a little bit of time?
Frankly, all you need are probably three inventors with interesting products that really want to get some media exposure that have good enough inventions to be interesting to media so we'd have inventor stories to pitch and then come up with the pitch angle and strategy, don't you think?
Even participation in this thread could become an interesting human interest story given to the right media person.
ANYONE here have any public relations or media expertise or know someone who would help us out with a little bit of time?
by mojo62 » Mon Jun 04, 2007 12:52 pm
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mojo62 - Black Belt
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- Location: Texas
My Brother-in-Law is a cameraman at CNBC. He knows all the folks that you see on T.V. When you watch CNBC, it is him behind the camera a lot of the time. I can shoot him a message and tell him what this site is about. He knows I have a patent pending product, but I don't talk to him as much as I would like to. He is in Chicago, I'm in Texas. Maybe he could at least give us some tips or methods of contacting producers. I will send him an e-mail and see what he has to say.
by Michelle » Mon Jun 04, 2007 1:49 pm
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Michelle - Black Belt
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That would be awesome. Any advice or help he can give would be so great.
Maybe pitching a story like:
The real American Inventor is not someone who wins a television reality show. The real American Inventor is real folks like you and me who have a bright idea and then do the hard work of making it a reality. InventorSpot.com, a central meeting place for real American Inventors, is where these folks call home. Inventors with great ideas like... and ... and ...
and funny ideas like ...
You can read their stories and find our about the thousands of inventors trying to make in on their own at InventorSpot.com?
Sound like a story for Oprah yet?
Anyone?
Maybe pitching a story like:
The real American Inventor is not someone who wins a television reality show. The real American Inventor is real folks like you and me who have a bright idea and then do the hard work of making it a reality. InventorSpot.com, a central meeting place for real American Inventors, is where these folks call home. Inventors with great ideas like... and ... and ...
and funny ideas like ...
You can read their stories and find our about the thousands of inventors trying to make in on their own at InventorSpot.com?
Sound like a story for Oprah yet?
Anyone?
Talk Shows
by inventor-x » Mon Jun 04, 2007 6:53 pm
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inventor-x - Brown Belt
- Posts: 907
- Joined: Sat Nov 04, 2006 5:44 pm
The talk shows all run a spot about Inventions sometime on there shows.
It would seem that they would all be approachable.
Once the think tank okay's an Idea/Product, get prototypes made.
Key - have products ready to sell when you show the Idea/Product to the media, advertise & market it to the public.
It would seem that they would all be approachable.
Once the think tank okay's an Idea/Product, get prototypes made.
Key - have products ready to sell when you show the Idea/Product to the media, advertise & market it to the public.
7 posts
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