sernas
I'm not going to comment on whether your product is viable or not but just on the sell sheet itself and its apparent claims. Some of the things I'm pointing out are rather trivial, others are not.
Starting right at the top, I'm not sure what the purpose is for the lettering that's appears to be deliberately crooked. I also don't understand why the words "paint roller covers" are not capitalized like the rest of the words. In addition, I'm not sure I get the idea behind the two-colored text.
Moving down, the sentence "In today's world (comma missing) painting and changing room colors is a never ending process." Is it really? I'm not sure that's what you really want to be saying. You may want to give that some more thought.
The second line, "Introducing the Green Roller with stockings paint roller covers," the green and yellow text doesn't seem to be helping. Perhaps it would work better if the yellow text were green.
With the next three lines, I think you have issues with syntax, pluralization and punctuation. Does it really save "everyone" time? What about professional painters who might be inclined to use paint guns that run on compressed air? You need to give a lot more thought about what you're really trying to convey and how best to phrase it. In addition, the word "dificult" is incorrectly spelled. That's something you NEVER want to see on the label of a commercial product.
Is this product truly "Patent Pending"? As I understand it, to be able to put that phrase on one's labeling you must have actually filed a patent with the USPTO. You simply can't say that if it's not true:
http://inventors.about.com/od/definatio ... ending.htmIf I were pitching this product to a prospective licensee, I would expect them to ask things like "Why is it easy to use? How is it easy to clean? How does it save time and money? If you don't have answers to those questions right at your fingertips, you may want to think over those claims.
It's really not very apparent how the stocking covers work and what they're made of that's an alternative to plastic or PVC. From the image, they appear to be made of something like terry cloth. Do I have that right? Are they rolled up and bound by some strap or band? It's very difficult to see what they consist of.
Lastly, I think you have to be REALLY careful when trying to define any product as being "green". It really begs the question "What, exactly, makes it "greener" than products that are already out there? Is that even you strongest selling point? It would seem to take a back seat to saving time and money for most people. Assuming you can make the green case for this product, I really like the "Reduce Your Waste Line" image.
I hope you don't find what I'm saying overly critical. I'm just giving you my quick impressions of the sell sheet you've provided. That doesn't mean that the product couldn't be viable even if it isn't patentable because of competing products that may already exist on the market. If you truly have created a "better mousetrap" there's certainly a chance people will want to buy it. Good luck!
Jack