Thank you for posting this event, but I'm confused. UIA is hosting an event for inventors the day before the show ,but one of the speakers Ashleigh Sottie is the founder and president of The Product Network.See thread...
Just the latest one....
It happens all the time in this business, someone has a product, they have a little success, and now all of a sudden they are selling services to other inventors.
Let me paint the picture for you – Dad invents a little refrigerator product for organizing the junk on the refrigerator. Not a bad idea, after all we all have that refrigerator junk, so good for Dad for tackling the problem and designing a useful tool. At this point Dad has tasted the cool aid of people telling him he’s smart, and talented, and he’s invested a bunch of money in the project and all the while his daughter, who is, and should be immensely proud of Dad has been watching him make it all look so easy.
At one point the hours of discussion turn from "we could do this again", to "we should invent for a living", to "we should charge other inventors to do the things people charged us to do". Before you know it the plan is in place, the site is built, and “The Product Network” is born. Now I wasn’t there, and I don’t know for a fact that the process went the way I describe, but I do know after seeing many such efforts spring to life over the last 2 years that we as an industry have a major problem on our hands.
“The Product Network” (I don’t give you their link because inventors should not use sites like this) appears to simply be the latest in a long line of “ASOTV” focused, somewhat predatory companies who are now riding the wave of ASOTV popularity and designing creative ways to separate inventors from their money.
This one has it all, a monthly fee to be part of their “network” and list your products. (Information they later use to increase sales of these fees by giving higher paying members full access to your information). It has the full line of bogus ASOTV offerings, where they can produce, market, and test your TV spot; actually I suspect they have a nice Rolodex of “friends” in the industry to pass you around to for a fee. They have an “affiliates” program where you can make 20% for signing up other inventors, and they even have their own Tammy Faye Baker style professional pitch woman to make you feel successful. One stop shopping of people ready and willing to tell you how smart you are, tell you what a great product you have, take your money and send you on your way.
The bottom line is this – Real ASOTV companies don’t charge inventors a penny!. Companies, like AllStar, Telebrands, IdeaVillage….they are all professional ASOTV companies who regularly take product ideas from inventors and invest their money in the project. They are very selective about the product ideas they accept, because it’s their money at risk, not yours.
The growing problem in the industry are companies like “The Product Network” (and many others) who charge inventors for parts of a much larger process and could care less if the product ever sells - because at that point they have their money. What you are left with is a huge bill, a crappy commercial, and a bad taste in your mouth for the inventing process.
So be careful, I’m not saying these folks are crooks by any means, but rather that the Products, Services, and Memberships they are selling are not normally the best investment for inventors.
Here is a link to Dad’s refrigerator video – I think it speaks for itself.
http://www.youtube.com/watch?v=Iwqu81tr ... r_embedded
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