To go along with reply to Cynic, Takeaseat may even be able to use off the shelf adhesive or applique type team logos (or any kind of logo for that matter), which may even circumvent the licensing problem if they offered the logos as an add on purchase that the customer could apply themselves. This would also do away with the need for large inventories of various chairs, since the appliques could be applied to any chair. Other logos might include non profit groups (for which a percentage could be donated, thereby supporting good works as well as building good will), college sports, non-mainstream sports, entertainment groups, favorite hobbies, etc. So just wanted to throw that in for consideration