Yes, this is an important stage in product development/research for you. You should call your local waste collector and ask them what happens to discarded shower curtains so that you know the environmental impact. If your peelaway is thinner and made out of less plastics material, then that would be a great USP (so you can estimate the tons of plastic shower curtains that are discarded per year, and how much your peelaway could potentially save). Be creative, do research, contact key institutions and talk to people in the industry. Your niche will definitely include the environmentally-conscious, which is of growing concern with future generations of consumers.
For example, I called several waste collectors and they do collect discarded CDs and DVDs (mostly backups, outdated software, and AOL CDs) which they collect & send to CD Recycling facilities such as CDRecyclingcenter and Greendisk. Local recyclers don't have the specialized equipment to recycle discs, so they simply collect and send out the discs in bulk. Overall, I found out 100,000 tons/3 million CDs discarded per month. The main problem is that confidential discs are broken or shredded (for security purposes), and since trash is hand-sorted, the particles are too difficult to pick out and simply dumped in landfill instead. I researched further, contacted several CD recycling facilities and found that to effectively recycle a disc, it needs to be intact. The first process is called "washing", in which the foil(metallic) top layer is extracted from the polycarbonate - this requires intact discs. Some institutions accept and shred CDs, claiming that they "recycle," but the resulting material is mixed and cannot be re-used as pure metal or polycarbonate, but is used for other purposes. Thus, I can educate people on the process of CD recycling, and how my Disc Eraser promotes CD Recycling by leaving the disc intact.
Find strategic partnerships - CDRecyclingcenter has tested and approved the Disc Eraser, they tested over 1,000 CDs with it, are satisfied, and will help endorse it. Disc Eraser will help spread the word about CDRecyclingcenter.
It's alot of research and networking, as you can see...hope this helps! Good luck!
wade@sunzag.com
<p>Wade Sun, SunZag LLC.</p><p><a href="http://www.disceraser.com/">www.DiscEraser.com</a> Why shred? Recycle instead!</p>